Company News, New Products

Redken Launches All Soft Product Trio for Curly Hair

All Soft Mega Curls Shampoo, Conditioner and HydraMelt Leave-In Treatment keeps curls moisturized and defined.

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By: Lianna Albrizio

Associate Editor

Redken is launching a new line for the curly-haired consumer – All Soft Mega Curls Shampoo, Conditioner and HydraMelt Leave-In Treatment.   Made with key ingredients to help lock in moisture, the Mega Curls line provides the nourishment for dry tresses to help reactivate the hair and define the curl shape, said the Happi Top 30 company. The beauty brand rolled out a color gloss in the fall, as reported in Happi.   Redken’s All Soft Mega Curls Line retails for $78 and is availa...

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